You may have heard that having a website is a must-have for businesses now, yet, you may still think that you’ll be fine with just Facebook.
Here are 5 reasons you need a real website:
1: It makes you find-able
Having a website makes it easier for the people you want to find you, your potential customers, to find you.
Recent studies1 have shown that 97% of consumers go online to find and research websites. If you don’t have a website, guess who they’re not going to find? You.
2: It makes you professional
30% of consumers won’t even consider a business without a website. That’s a potential 30% boost in people reached.
Another interesting statistic is that 75% of people have admitted to judging a company’s credibility based on the design of their website. This shows that not only do you need a website, you need a well-made one.
3: It opens up new options
More targeted ad campaigns, an online store, or a blog.
These are a few of the doors that open once you have a site to call your own.
Digital marketing is a huge field that’s exploding at a rapid rate. The reason why is that it works. And the best digital marketing strategies are centered around a website.
Building a website now won’t just pick your business up a few notches (though it will do that), it also puts the key in the lock for opportunities in the future. A bit down the line, all you’ll have to do is turn the key.
4: It differentiates you
You’ve probably heard a lot about being different. Which makes sense. There’re more and more businesses shouting to be heard, and our attention is getting smaller and smaller.
To cut through the noise, you need to be different.
While it’s decidedly not good if you don’t have a site, there’re many others who don’t have one as well. Having a site instantly puts you head and shoulders above these competitors. You’ll still have some work cut out for you if you want to be king of the hill, but you’ll have taken a nice step forward.
5: It lets you help your customers better
A business’s website’s primary function is helping your customers.
If you’re a restaurant, it lets frequent diners see what’s on the menu.
If you’re a bike shop, customers can see what’s in stock.
And no matter what business you have, people learn who you are and what you offer through your site.
And say a potential customer wants to contact you? Well, it couldn’t be easier than on your website!
In Conclusion
Now, hopefully you realize how much you could benefit from a website, but you might still have some objections. Read this quick article I wrote about common objections business owners have to building a website.
On the other hand, say you’re sold on a website, and you’re interested in finding a good developer to make it easy for you? Contact me to schedule a 10-minute chat to see if we’re a good fit.